Marketing materials can be an important part of your business.
Marketing materials are simple items you can hand out such as brochures and flyers that promote your business. They are important offline because they can be passed on to others in your local area. It helps people wanting to make a referral properly express what it is you do.
Include enough information to point out who your target market is and the solutions you provide for them. All documents should include your business name, tagline, contact information, and a logo in colors that appeal to your ideal client. Always link to your website and have a call to action.
The way and manner you distribute your materials is important to your brand also. How they are handed out is representative of your business. For example, do not put flyers on car windows in a parking lot. Always consider how your ideal client would regard your distribution tactics. Always be strategic about how you will use your marketing materials.