Video offers one of the highest returns on investment. Videos don’t have to be perfect. It’s the content that matters! Videos allow you to increase the time spent by visitors on your site. Thus, longer exposure builds trust and signals search engines that your site has good content. Google loves video. You are 53 times more likely to appear first on Google if you have a video embedded on your website. Since Google now owns YouTube, there has been a significant increase on how much videos affect your search engine rank.
Trust is the foundation of conversions and sales, but building trust should be a goal on its own. The whole concept of content marketing is based on trust and creating long-term relationships. Stop selling and let the people come to you by providing them interesting and useful information.